College Students Demand Organic, and Stuff
Wed 20 Feb 2008 – 7.35
Advertisers and marketers love watching college students because in spite of having no money, their spending habits are an indicator of how the next generation thinks as consumers.
In this article from AdAge, we see that more and more college students are demanding better food, often from local and organic sources. Unfortunately, the lines are still somewhat blurred as they don’t often know the true definition of organic, local, seasonal, etc.
Worth a read. Via Brand Noise
posted by Scott in education, health & fitness.
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